#SuperSimple is one of our life mottos. Why? Because life is easier when we don't over complicate things. Instead we stick to the tried and true, elegant basics.  So how do we bring a #supersimple mentality...

You’ve probably heard the term “sensitive skin” a million times. Either you use it, or someone you know does. An estimated 50% of women and 40% of men say they have sensitive skin. But what does that mean exactly? The short of it is: sensitive skin in a lay term (not a medical diagnosis) that could refer to a plethora of medical skin conditions, from rosacea to eczema to contact dermatitis, or a seemingly random allergic reaction to something.

It is always annoying to grow up, only to learn your mother was right all along. She always told you to drink more water. To which you rolled your eyes. Water cannot possibly cure all life’s woes?! Well, it comes pretty damn close sometimes.  So as adults in the heat of summer, we attempt to drink 8 glasses of water a day, but read on to teach your mama that proper hydration is so much more than the 8-glasses-a-day mantra.  

Hyaluronic acid is here to stay in world of skincare, and we couldn't be happier about it. It splashed onto the beauty scene like a millennial pink, and understandably so with its looooong list of attributes. The attribute it is best known for is its thrilling hydration qualities – promising to plump, boost and hydrate those fine lines right out of your skin. And believe us, it really delivers.  But if you are still confused why this prom queen continues to be so popular and how exactly you should be adding her to your skincare routine, look no further. Read on to learn how something called an “acid” can be so hydrating.